All website owners want high search engine rankings to list their site on top of search engines search result pages. There are hundreds of sources providing information about search engine optimization to drive more site traffic. Google has just made it simpler to master these fundamental SEO techniques. Finally no more guesswork and exact confirmation on what Google looks out for!

In a follow-up to my last 2 posts relating to Google Webmaster Tools, this has to be one of the most important SEO guide to have.

Google has released an Official Search Engine Optimization Starter Guide (22-pages) that covers many areas that website owners might consider to ensure optimizing to get better Google ranking and indexing.

Here is the index of contents that should interest you.

• Create unique and accurate page titles
• Make use of the “description” meta tag
• Improve the structure of your URL’s
• Make your site easier to navigate
• Offer quality content and services
• Write better anchor texts
• Use heading tags appropriately
• Optimize your use of images
• Making effective use of Robots.txt
• Be aware of “nofollow” tags for links
• Promoting your website in the right ways
• Make use of free webmaster tools
• Take advantage of web analytics services

Download the Official Google SEO Started guide (.pdf) today and see what Google expects from your site structure and functionality.