The goal of marketing is to focus advertising at the active target audience to reach them at the moment they decide to buy. This reduces the cost of advertising and increases the likelihood of success. Digital marketing allows the advertiser to reach the consumer at the moment the consumer decides to buy.
Archives for Internet Entrepreneurship
Don’t Let A Crisis Go To Waste
credit: pheaber
I won’t take credit for the headline - it came from a BusinessWeek article. Basically it is time to innovate your marketing strategy. With big companies slashing marketing budgets, you need to adopt new strategies that can bring marketers equal effective results but less costly.
With everyone else now starting to stand down and [...]
Review of BloggersBase
Article marketing is one of the most effective (and not to mention most cheapest) way to generate traffic to a website. The reason it is effective because a single article posted at a high volume traffic website will redirect visitors to the author’s own website every time. A single one-time effort with an included backlink [...]
The Importance of Getting Personal
photo credit: shawnzam
Have you heard of the expression “People do business with people, not companies” ?
This is really true in every sense of the expression. If you have to pick and buy a product from 2 salespersons who has delivered the same pitch, how do you pick who to buy from? Very likely you [...]
Download the Official Google SEO Starter Guide PDF
All website owners want high search engine rankings to list their site on top of search engines search result pages. There are hundreds of sources providing information about search engine optimization to drive more site traffic. Google has just made it simpler to master these fundamental SEO techniques. Finally no more guesswork and exact confirmation on what Google looks out for!
In a follow-up to my last 2 posts relating to Google Webmaster Tools, this has to be one of the most important SEO guide to have.
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Recent Articles
- Becoming The Support Anchor and Cheerleader
- The Sales Cycle and Moment of Purchase
- Filling The Emotional Bank Account
- Don’t Let A Crisis Go To Waste
- Make Face Time - A Reminder About The Real World Outside
- Review of BloggersBase
- The Importance of Getting Personal
- Building Rapport Instantaneously (Tongue Firmly in Cheek)
- 6 Ways To Increase Your Pageviews According To Gizmodo Editor
- Download the Official Google SEO Starter Guide PDF



