The goal of marketing is to focus advertising at the active target audience to reach them at the moment they decide to buy. This reduces the cost of advertising and increases the likelihood of success. Digital marketing allows the advertiser to reach the consumer at the moment the consumer decides to buy.

credit: pheaber
I won’t take credit for the headline - it came from a BusinessWeek article. Basically it is time to innovate your marketing strategy. With big companies slashing marketing budgets, you need to adopt new strategies that can bring marketers equal effective results but less costly.
With everyone else now starting to stand down and [...]

Article marketing is one of the most effective (and not to mention most cheapest) way to generate traffic to a website. The reason it is effective because a single article posted at a high volume traffic website will redirect visitors to the author’s own website every time. A single one-time effort with an included backlink [...]

photo credit: shawnzam

Have you heard of the expression “People do business with people, not companies” ?
This is really true in every sense of the expression. If you have to pick and buy a product from 2 salespersons who has delivered the same pitch, how do you pick who to buy from? Very likely you [...]

All website owners want high search engine rankings to list their site on top of search engines search result pages. There are hundreds of sources providing information about search engine optimization to drive more site traffic. Google has just made it simpler to master these fundamental SEO techniques. Finally no more guesswork and exact confirmation on what Google looks out for!

In a follow-up to my last 2 posts relating to Google Webmaster Tools, this has to be one of the most important SEO guide to have.