Building emotional equity and making deposits at the emotional bank account will allow you to be successful in dealing with people. There are some ways and techniques for making deposits into people’s emotional bank accounts - and how to replenish them when you run into disagreements, conflict and flat-out confrontation.

credit: pheaber
I won’t take credit for the headline - it came from a BusinessWeek article. Basically it is time to innovate your marketing strategy. With big companies slashing marketing budgets, you need to adopt new strategies that can bring marketers equal effective results but less costly.
With everyone else now starting to stand down and [...]